The size of the global mobile analytics market is huge, and Persistence Market Research predicts it will reach $7.8 billion in 2026.
By 2033, if the market continues at a CAGR of 15.6%, it is expected to reach a value of $21.5 billion. Given the historical CAGR of 17.8% between 2020 and 2025, this is not entirely impossible.
The expansion is massive and clearly driven by e-commerce and a mobile-first approach to browsing, with 75% of adults using smartphones for shopping and mobile devices (SellersCommerce).
Everything from how we bank, buy, consume, and receive consumer content is mobile-centric, and businesses are rapidly integrating advanced analytics into their paid, earned, and owned media channels to understand consumer behavior and optimize engagement.
Obviously, they can do it without mobile marketing analytics platforms or MMPs that drive intelligent user experiences, and we’ll discuss the best ones.
AppsFlyer (Measurement and Engagement Suite)
AppsFlyer is the market-leading MMP and has strategically positioned itself as a modern marketing cloud, currently commanding around 65% market share.
They have a collection of attribution and analytics full of every tool to help you create a smart user experience. Its main features include:
- Real-time mobile attribute (multi-touch, SKAdNetwork)
- Established cohort and retention analyses
- Lifetime Value (LTV) reports
- Audience Segmentation (A/B Split Testing)
- Link management and deep linking under the Engagement suite (OneLink banners, QR codes, etc.)
AppsFlyer supports in-app event tracking and can seamlessly integrate metrics across mobile apps, web, CTV, desktop and beyond.
They also boast integration with over 11,000 technology and media partners (ad networks, DSPs, and SRNs), with all data displayed on custom dashboards. You can find out more on their website – Appsflyer.com.
If you want to know how to direct paid advertising campaigns to develop a smart user experience, this is a great choice.
AppsFlyer easily manages intelligent user experience (UX) by providing deep, privacy-driven analytics and actionable insights that enable marketers to personalize customer journeys, reduce in-app friction, and optimize marketing spend for better engagement.
Setup (Mobile Attributes and Analytics)
Adjust is another established MMP with years of experience helping clients with mobile attributes and analytics that improve the customer experience.
They emphasize privacy and fraud protection, which isn’t always as important as AppsFlyer and the rest of the MMPs we’ll discuss, but it’s definitely a focal point for Setup, with fraud protection (Protect360) being a key feature.
Its core Measure product covers mobile and web attribution, including SKAdNetwork for iOS and core analytics.
We love that Adjust’s Analyze suite (Datascape) includes custom dashboards and visualizations to help brands understand their impact, with cohort analysis and retention clearly supported.
If you look at their website, you’ll also see Audience Builder for creating segments, A/B tests, and retargeting experiments. Fraud protection (Protect360) is a key feature.
Like AppsFlyer, you get Deep Linking (TrueLink) and supported web tracking and over 250 integrated advertising partners.
For an overall smarter user experience, it combines accurate, omnichannel attribution across mobile, web, CTV and social commerce with automated campaign management, enabling marketers to understand the complete user journey and deliver targeted, high-value experiences.
Branch (deep linking and attribution platform)
Affiliate is a more deeply connected and mobile attribution platform that promotes itself as a growth engine. Its strength is more towards cross-platform, link-based attribution and seamless user experience. Key features include:
- Single attribution across app, web and CTV
- Deep linking and delayed linking (web app banners and funnel analysis)
- Fraud detection
- Solid marketing and engagement tools
- Broad ecosystem integration (11,000 technology and media partners)
Affiliate dashboards clearly show which campaigns and touchpoints drive conversions across channels, providing a “single source of truth.”
Cohort analytics and retention reports are available in its Performance product and include predictive LTV and SCAN modeling at higher levels.
Although its partner market is smaller than AppsFlyer, major media sources like Facebook, Google Ads and others are still covered. They appreciate unbiased metrics, easy link management (OneLink custom links and QR codes), and funnel visualization.
Branch undoubtedly drives the user experience by combining deep linking technology with analytics to create seamless, personalized and context-aware user journeys across platforms.
Singular (Attribution and ROI Analytics Platform)
Singular is an analytics-focused MMP with an emphasis on aggregated data and ROI insights. Its platform includes:
- Mobile attributes (iOS/Android)
- SCAN mapping
- Campaign analysis
One area where it certainly excels is cost aggregation and cross-channel reporting. Key features include:
- Custom control panel
- Cohort and LTV analysis
- Funnel and creative analysis
- Advanced SKAdNetwork and privacy tools (e.g. SKAN cohort prediction)
Singular presents itself as the only solution in the market that combines attribution with BI/ETL capabilities and they have a strong ETL/integration center.
Currently connected to more than 40 data warehouses and BI tools, including BigQuery, Snowflake, and Redshift, and more than 20 ads. network price APIincluding Facebook and Google Ads, Singular does not lack platform support.
What Singular lacks are fewer cross-platform plugins than AppsFlyer/Branch and the lack of a dedicated web analytics SDK, web attribution is really limited.
That is, they combine deep, user-level and cross-channel data with actionable, privacy-focused and automated technology to develop intelligent user experiences.
